Attention trade professionals

PG&E

This summer, PG&E plans to kick-off a lighting-focused marketing campaign for business customers called "Year of the LED". We're excited to share some of the marketing strategies and tactics PG&E has planned so you can capitalize on the increased customer awareness and utilize these efforts to your advantage.


Overview


Small, medium and large business customers will be targeted across PG&E's territory. The goal is to educate and engage customers on LED lighting benefits, performance and savings opportunities through multiple touches across different mediums. The campaign will kick off in July and extend through the early fall.


Strategy and tactics


We are communicating to commercial customers in a multi-touch approach including emails, social media, display advertising, updated PG&E website content, and more. A new 360⁰ video experience will be the primary asset used to make customers aware of LED benefits specific to their type of business. As awareness increases the message will drive customers to engage with PG&E trusted advisors such as the Trade Professionals. Additionally, you can download the PG&E LED Virtual Reality (VR) app on your smart phone or tablet to enhance your sales presentations to customers. Simply search for "PG&E LED VR" in the Apple App Store or Google Play Store, download and then choose the 360 standard viewing experience.


Explore LED lighting with our interactive 360° video


Use your cursor or touch the video icons to learn the benefits of LED lighting in a variety of settings.


NOTE: This video is not compatible with some mobile devices.


Discover how LED lighting can brighten your business. Download the free PG&E LED VR app on your smartphone.

Apple App Store or Google Play Store


Transcript also available for this video.

Download a descriptive transcript (PDF, 64 KB)

If you have questions about the campaign or would like to discuss co-marketing templates or other opportunities, please contact your Trade Pro Manager. Visit pge.com/led for more information on available rebates.


Sincerely,
The Trade Professional Alliance Team