2008 Water Conservation Showcase Presentations

10:30 am, Track A

“At the Crest of a Wave: A BSR-Pacific Institute Trends Report on Corporate Water Strategy”
Linda Hwang, Business for Social Responsibility
Mari Morikawa, Pacific Institute

Description
A global crisis in access to clean water is emerging as freshwater resources become scarcer or polluted, and businesses will increasingly find themselves grappling with water constraints in various sourcing, production and retail sites around the world. In the next two to five years, companies will need to adapt to availability concerns such as water stress and flooding; quality concerns, including increasingly contaminated surface and groundwater; and access concerns. Proactive corporate action that dramatically overhauls how companies use, innovate around and invest in water supplies will be crucial for gaining regulatory and community goodwill, improving reputation and mitigating risks. “At the Crest of a Wave: A Proactive Approach to Corporate Water Strategy” presents a 21st century corporate water strategy that goes far beyond tracking inputs and outputs. This report steers readers through developing and implementing a comprehensive two-phase strategy.

Speaker bios
Linda Hwang is a Manager within Business for Social Responsibility’s Environmental R&D team. Her team produces independent, business-critical research and creates cross-sector projects to help companies stay ahead of horizon environmental issues. Linda has a background in investment banking, online advertising operations and community development. She has published reports on corporate water strategies, REACH implementation and biofuels, and is currently leading an initiative on water use and discharge in the textile industry in southern China. Linda holds an MBA from the University of Michigan and an MPhil in Development Studies from the University of Cape Town in South Africa.

Mari Morikawa is a Research Associate within the Pacific Institute’s Globalization Program. Her current research focuses on the role of international standards and voluntary initiatives related to environmental performance and corporate social responsibility. Ms. Morikawa has also conducted research on water and business risks, and has co-authored several publications on the subject, including “Developing Voluntary International Water Management Standards: A Case Study of ISO Technical Committee 224,” “Corporate Reporting on Water – A Review of Eleven Global Industries,” and “At the Crest of a Wave: A Proactive Approach to Corporate Water Strategy.” Before coming to the Institute, Ms. Morikawa worked with the Future 500/Global Futures Foundation where she conducted research on voluntary environmental and social standards and certification programs. She also worked with the Silicon Valley Toxics Coalition on projects relating to the benchmarking of corporate environmental reporting. Ms. Morikawa holds a Master's Degree in Environmental Management from Yale University, with a concentration in Industrial Environmental Management, and B.A. in Foreign Studies from Sophia University, Japan. In 1996-1997, she was a research fellow in environmental policy and economics at University of Cologne, Germany.

10:30 am, Track B

"Upstream, Downstream and Across-stream: A Holistic Approach to Water Efficiency Projects”
John Rosenblum, Rosenblum Environmental Engineering

Description
Dr. John Rosenblum will show how a holistic approach to reducing water and energy demands can be very cost effective and lead to large reductions in greenhouse gas emissions even when including future growth. John will begin by describing a recent winery expansion project where a combination of process water efficiency and refrigeration load reductions (including green building upgrades) avoided very large capital costs for wastewater while reducing energy costs below baseline. Utilizing this integrated water/energy approach, John and his associates evaluated a municipal water/wastewater system and concluded that a high-performance water efficiency program could leverage very large regional energy and greenhouse gas reductions. The leverage comes from considering the upstream wholesale water supplier and the municipal customers' water-related energy - and cost savings are large enough to inspire self-interested cooperation.

Speaker bio
Dr. John Rosenblum, Rosenblum Environmental Engineering, has been an industrial water and energy efficiency consultant for 18 years. For 2 years he was also a partner in Provimetrics Corporation, “mining” industrial control data to identify cost-effective energy efficiency improvements. Before becoming an independent consultant, John worked in hi-tech facilities, where he was responsible for waste treatment and environmental compliance. In industry, John has focused on reducing water use to avoid the capital cost of wastewater treatment upgrades, and
reducing refrigeration loads to avoid increasing capital and electricity costs. He and his associates have found that integrating process water efficiency, refrigerated tank insulation, refrigeration equipment efficiency, and “green” building techniques is very cost effective – and allows a smaller investment in renewables to approach “zero carbon” energy use. In municipal water and wastewater systems, John has focused on improving process controls and reconfiguring pumps and blowers to minimize energy use. Beyond energy efficiency for individual processes and equipment, John and his associates have evaluated the system wide impacts off-the-shelf, highperformance water efficiency measures on energy use, and in almost all cases have concluded they can be very cost-effective (and less risky) compared to expanding water supply and wastewater treatment infrastructure. High performance water efficiency also leverages very large regional greenhouse gas reductions when considering the customers’ water-related energy use. John has a B.Sc. in Civil Engineering and a M.Sc. in Environmental Engineering from the Technion in Israel, where the focus of his education was design and operation of wastewater treatment systems. His Ph.D. is from Stanford University’s department of Civil Engineering, where his research focused on solar cogeneration, energy efficiency, and waste minimization in the food-processing industry.

12:00 PM, Track A

“The Delta and the Future of California’s Water Supply”
Doug Wallace, East Bay Municipal Utility District

Description
The Sacramento-San Joaquin Delta is a linchpin for the water supply to nearly 25 million Californians, a critical estuary for fish and wildlife, and a vital agricultural region. Many forces are now converging that threaten the various uses of the Delta: crumbling levees, fish population crashes, climate change, land subsidence, and seismic risks, to name a few. The Governor has called for a new “Delta Vision” to manage the Delta sustainably in the coming decades, but this will require some tough choices about winners and losers in the Delta, if we are not to lose it all. And whatever scenario comes to pass, water conservation will be a critical part of the long-term solution.

Speaker bio
Doug Wallace has been the Environmental Affairs Officer for the East Bay Municipal Utility District since 1996. In this capacity, he serves as a senior policy advisor and is responsible for advocacy and outreach to the environmental community, urban and business interests, and other stakeholders on water resource issues. His current areas of focus are the Sacramento-San Joaquin Delta and responding to climate change.

12:00 PM, Track B

“Weather-Based Irrigation Controller Installation Program”
Ron Duncan, Soquel Creek Water District & Roy Sikes, Soquel Creek Water District

Description
Weather-based Irrigation Controllers (WBICs). The Federal Bureau of Reclamation provided a matching grant to install 325 WBICs at residential and commercial sites. The purpose of the project was to evaluate water savings from using this new technology (i.e. WBICs), introduce the new water saving technology into the community, and enhance collaboration amongst the adjacent water agencies. The preliminary results and lessons learned will be shared. Anyone interested in WBICs or planning on designing a WBIC program will benefit from this presentation.

Speaker bios
Ron Duncan is a Conservation and Customer Service Field Manager with Soquel Creek Water District. Ron has a strong technical water-related background, holding a B.S. in Geology and a M.S. in Hydrology. He worked in the hydrologic and risk assessment consulting field for 13 years and the public sector for the last 10 years. His goal is to apply his enthusiasm, knowledge and leadership skills to help Soquel Creek Water District provide quality water and manage its water-related issues.

Roy Sikes is a Water Conservation Specialist with Soquel Creek Water District. Roy has formerly worked as an irrigation technician and brings 10 years of practical experience to the water conservation field in general and landscape water use in particular. He administers the District’s rebate and ordinance-based conservation programs. Roy was responsible for the day to day operation of the WBIC program to distribute and install 325 controllers.

1:30 pm, Track A

“EPA’s WaterSense: Transforming the Marketplace”
Karen Schwinn, Environmental Protection Agency

Description
The US EPA established the WaterSense program in June 2006 to bring water-efficient products, services, and practices to the marketplace, and to transform the market to support water efficient products. EPA is building
WaterSense as a national brand for water efficiency. The brand is more than just a product label; it is a symbol that represents the importance of water efficiency in the United States. EPA can't do this alone so is partnering with manufacturers, retailers and distributors, local and state governments, utilities, water districts, trade associations, nonprofits, certified irrigation professionals, and professional certifying organizations to bring waterefficient products to market and spread the word about the need for smart water use. With the help of its partners, EPA hopes that WaterSense will encourage water-efficient behaviors and the purchase of quality products that use less water. The key to WaterSense is making it easy for consumers to choose products that use less water.

Speaker bio
Karen Schwinn is the Associate Director for the Water Division of U.S. Environmental Protection Agency's Region 9 office in San Francisco. Since 1995, she has worked on various water quality and wetlands issues in Northern California and the Central Valley. Most recently, she has helped develop the Agency's water-related climate change strategies. From 1980 through 1994, she worked in EPA's Waste Programs, including the Resource Conservation and Recovery Act and Superfund. Karen lives in San Rafael with her husband and 9-year old daughter and spends her leisure time coaching youth soccer and softball.

1:30 pm, Track B

“Update of the Model Water Efficient Landscape Ordinance (AB 1881)”
Kent Frame, California Department of Water Resources

Description
The California Department of Water Resources has been directed by the legislature to update the Model Water Efficient Landscape Ordinance. This update, currently in process, focuses on improving water management while maintaining a healthy and attractive landscape. All local agencies will be required to adopt the updated Model Ordinance, or adopt their own, which must be at least as effective as the Model Ordinance, by January 1,
2010. Kent Frame of DWR will discuss the history of this update, proposed changes to the ordinance and avenues for public participation.

Speaker bio
Kent Frame, California Department of Water Resources, is a graduate of CSU Chico in Agronomy with graduate work in Program of Choice with emphasis in Pomology & Integrated Pest Management. While working in the agricultural industry participated in, managed, or owned businesses that grow, pack, or market crops including hay, almonds, walnuts, and kiwis. In the Northern Sacramento Valley he first began working with drip and micro irrigation systems in 1980. Began working for the Department of Water Resources in 1993 in the San Joaquin District Office participating in the District’s CIMIS and land and water use programs, and participating in the development of DWR Urban Water Management Plan Reviews. Transferring to Sacramento in 2000 his emphasis in water use shifted almost entirely to the urban sector. In 2001 was promoted to Senior Land & Water Use Analyst in charge of the CIMIS program, including managing many water use and ET studies resulting in many published papers. The past 14 months he has been involved in rewriting the Model Efficient Water Landscape Ordinance along with the continued management of CIMIS enhancements, administration of prop 50 grant contracts, and continued water use studies.

3:00 pm, Track A

“Just Save Water: Conservation Case Studies”
Susan Ecker, Rumsey Engineers
Larry Oliver, Glumac Engineering

Description
This presentation will explore water-conserving case study projects by two Northern-California engineering offices. Each presenter will focus on one built project but discuss water strategies for several other facilities. Rumsey Engineers is based in Oakland. The Glumac speaker is from their Sacramento office; they also have a San Francisco office. Susan Ecker of Rumsey Engineers will present the Mills College Betty Irene Moore Natural Sciences Building (NSB). The centerpiece of this project is the rain water harvesting system that is used to provide water for flushing toilets. The system includes an exposed water storage tank in the courtyard and a sculptural element that is part of the water catchment path when it is raining. The building includes several other water efficient features. Susan will discuss the lessons learned from this and other rainwater harvesting systems that Rumsey Engineers has designed in the last few years.

Larry Oliver of Glumac Engineering will discuss lessons learned from water strategies employed at their Folsom, California offices and other real projects. He will discuss issues that are raised from design through construction including the relevance of code issues. Topics covered will include waste piping with low-flow fixtures, waterless urinals, storm water harvesting, tankless water heaters, water system design and system sizing.

Speaker bios
Susan Ecker of has extensive experience as a mechanical engineering team leader/project manager with expertise in sustainable design and engineering, with a particular emphasis on Plumbing and Fire Protection engineering and design. As a Plumbing and Fire Protection Engineer, she has designed plumbing and fire protection systems for commercial buildings, cogeneration power plants, pulp & paper plants, newspaper printing plants and pharmaceutical facilities. Her work in this capacity has required managing design teams from project inception to completion; collaborating with clients, subcontractors, vendors, insurance underwriters, code officials, and project team members to meet project objectives; sizing, selecting, and specifying equipment and system components, and resolving piping design issues and correcting inconsistencies before construction, resulting in significant savings of time and money. Before joining Rumsey Engineers, Susan held positions at Occupational Risk Control Services, Inc., in New Britain, Connecticut; Stone & Webster, Inc., in Stoughton, Massachusetts; Corporate Engineer at R.G. Vanderweil Engineers, Inc.; and Leo A. Daly Co., in Washington, D.C. Susan serves on the Editorial Advisory Board for Plumbing Engineer Magazine and had published extensively on mechanical and plumbing engineering issues. She has a Masters Certificate in C/C++ Programming from Boston University in Boston, Massachusetts, and a B.S. in Mechanical Engineering from Lehigh University, in Bethlehem, Pennsylvania.

Larry Oliver, CPD, LEED AP, Glumac Engineers, Mechanical Associate Principal. Larry has been actively involved in mechanical and plumbing building design and project management for over 25 years. His current work involves working on sustainable LEED certified buildings, including the new Glumac office in Folsom California, which is expected to receive LEED Platinum rating in 2008. Larry is Past-President of The American Society of Plumbing Engineers and remains active in the Northern California Chapter of ASPE.

3:00 pm, Track B

“From the Bay to Your Glass: How to Desalt San Francisco Bay Water”
Patrick Treanor, Kennedy-Jenks Consultants

Description
Kennedy/Jenks Consultants recently designed, built and operated a fully functioning seawater desalination pilot plant for the Marin Municipal Water District (MMWD) that utilized advanced pretreatment and SWRO technologies for desalting water from the San Francisco Bay. The MMWD SWRO Pilot Program was a valuable tool to confirm the high quality of water which could be produced and to conduct environmental studies for the full scale project. The program will feature Patrick Treanor, an engineer with Kennedy/Jenks Consultants, who has hands on experience with desalination through field engineering and operations at the MMWD SWRO Desalination Pilot. From bay water to drinking water, Patrick will walk you through the steps necessary to tap into salty water. The presentation will demystify concerns over the practicality of desalination in California, where energy supply is as important as water supply. Both technical and practical topics will be addressed. Also on hand to answer questions at the end of the presentation will be desalination expert Dr. Val S. Frenkel, Director, Membrane Technologies for Kennedy/Jenks Consultants.

Speaker bio
Patrick Treanor, Kennedy-Jenks Consultants, is a Field Project Engineer within a strong Kennedy/Jenks Desalination Team. Patrick graduated from Loyola Marymount University in Civil Engineering and received a Masters of Science in Environmental Engineering from UC Berkeley. Patrick is a Professional Civil Engineer.

4:30 pm, Track A

“In Hot Water: Water Availability and its Relationship to Global Warming”
Barry Nelson, Natural Resources Defense Council

Description
In the last several years, a far greater understanding has emerged regarding the connections between energy, climate and water issues. In 2004, NRDC published Energy Down the Drain, a report exploring the energy implications of water management decisions. In 2007, NRDC published In Hot Water, a report exploring the water management implications of climate change, with extensive recommendations for water managers. In this talk, I will present recent developments on both issues in California, as well as how this connection will re-shape how we approach climate, energy and water issues in the future.

Speaker bio
Barry Nelson is co-director of the Natural Resources Defense Council’s Western Water Project. Mr. Nelson has been active on California water issues for two decades, with a particular focus on protecting the Bay-Delta
Estuary and its tributary rivers, and on advancing sustainable water management policies. He was the chair of the successful campaign for the passage of the Central Valley Project Improvement Act. He has been active in the restoration of the San Joaquin River, the CALFED Bay-Delta Program, the Delta Vision process and many other efforts. He has been a leader in exploring the connections between climate change, energy and water
management. Prior to coming to NRDC in 1999, Mr. Nelson was on the staff of Save The Bay in Oakland, serving nine of those years as Executive Director. Mr. Nelson is a graduate of the University of California at
Berkeley, with a BA in economics and rhetoric and a MA in rhetoric.

4:30 pm, Track B

“GreenPlumbers: The Future of Plumbing”
Steve Lehtonen, Green Plumbers USA

Description
Beginning in Spring 2008, GreenPlumbersUSA will impact the water and energy conservation practices of consumers and businesses. Steve Lehtonen will explain in this presentation the training programs and mission that will make GreenPlumbersUSA the partners of water and energy utilities across the country.

Speaker bio
Steve Lehtonen is the Executive Vice President of the Plumbing, Heating, Cooling Contractors of California and is the managing Director of GreenPlumbersUSA. He has been active in plumbing industry regulatory and legislative issues for over thirty years.

6:00 pm, Keynote

“Earthquakes and Their Impact on the Bay Area Water Supply System”
David Schwartz, U.S. Geological Survey
Dr. Ray Seed, University of California, Berkeley

Description
David Schwartz, U.S. Geological Survey
The San Francisco Bay Area sits within the boundary between the Pacific and North American plates. As a consequence the Bay Area has the highest density of active faults per square mile of any urban center in the nation. These faults are the sources of future surface offset and strong ground motion that will affect the Bay Area water system. In May 2003 the USGS released a report that concluded there was a 62% chance of one or more M≥6.7 earthquakes occurring in the Bay Area by the year 2031; the highest probability was on the Hayward-Rodgers Creek fault system. Investigations have continued since the report’s release to refine and improve our understanding of the regional faults and their hazard. One of the new findings, based on recent information on the timing of prehistoric earthquakes coupled with modeling of how faults interact with each other, is that the protective “stress shadow” of the 1906 earthquake, which has suppressed Bay Area seismicity, has eroded. The Bay Area appears to have returned to a level of stress comparable to the period between the late 1600s and 1776 when all of the region’s major faults failed in a cluster of large earthquakes. October 2008 will be the 140th anniversary of the 1868 Hayward earthquake. The 1868 Hayward Earthquake Alliance has been formed to coordinate activities surrounding this event. Among these activities are: a) development of a new ShakeMap for the 1868 earthquake from historical data that more accurately portrays the intensity of shaking that occurred in the region and 2) construction of a suite of rupture simulations for the Hayward fault (by itself and in combination
with the Rodgers Creek and Calaveras faults) and calculation of ground motions from these ruptures. While we have made advances in characterizing the close-in faults, those in eastern Contra Costa and Alameda counties, particularly the Greenville and Concord-Green Valley faults, remain poorly understood with regard to earthquake recurrence and the size of future fault offsets. These two faults, plus the Mt. Diablo thrust fault, are also primary sources of damaging ground motions for the Delta and the levees.

Dr. Ray Seed, University of California, Berkeley
Dr. Ray Seed will speak on the current levels of seismic fragility and risk associated with Bay Area (and State) water infrastructure. That will include an overview of seismic risk in the Sacramento Delta, which is the hub of
California's massive water systems. It will also include a look at examples of other types of seismic risk to dams, aqueducts, and other facilities. Some of these risks are currently being addressed and resolved, and others continue to persist. Massive investment will be required to fully suitably resolve some of these issues, and prospects for that will be discussed as well.

Speaker bios
David Schwartz of the U.S. Geological Survey, received his BA and MA in geology from Queens College of the City University of NY (1966, 1973). In 1976 he received his PhD in geology from the State University of NY at
Binghamton. In 1973 David joined Woodward-Clyde Consultants in Oakland/San Francisco. His first job there was locating active faults along the route of the trans-Alaska pipeline and was followed by eight months in
Managua, Nicaragua doing geologic work for the reconstruction of that city after the devastating 1972 earthquake. During this period David was involved in the newly developing fields of earthquake geology and paleoseismology, helping to develop new methods to quantify the behavior of faults in space and time, particularly those that had not yet produced their earthquake. He also worked to incorporate geological parameters such as earthquake recurrence intervals and fault slip rates into seismic hazard analysis. His major contribution in this area is the characteristic earthquake recurrence model, which has become a cornerstone of many seismic hazard analyses. In 1985 David was offered a position by the USGS. He leads earthquake geology and paleoseismology studies along surface ruptures from large magnitude historical earthquakes in some of the most beautiful and remote parts of the planet. The study of these historical ruptures provides calibration of our hazard techniques and critical insights into how the earth works. David serves as the Northern California Coordinator for the National Earthquake Hazards Reduction Program (1997-2003), co-chaired the Working Group on California Earthquake Probabilities that issued the most recent (2003) Bay Area 30-year earthquake forecast and, after ten years (1997-
2007), has completed his term as Chief of the San Francisco Bay Area Earthquake Hazards Project.

Dr. Ray Seed is a professor of Civil Engineering at U.C. Berkeley, and a well known expert on seismic geotechnical engineering, and also on levees, dams and water system infrastructure. He led the independent U.S. investigation team in New Orleans following Hurricane Katrina, and he currently serves: (1) on the Governor's Blue Ribbon Panel for the Sacramento Delta, and (2) as an advisor to California's new levee and flood
protection programs.