Customized Incentives for Energy Efficiency

(Previously known as Customized Retrofit Incentives)

Save energy and money with PG&E's customized incentives for business energy efficiency projects involving the installation of high-efficiency equipment or systems.

Fill out the Customized Application Form (PDF, 1.3 MB)
Fill out the Contractor Certification of HVAC Permits and License for PG&E (PDF, 93 KB)

Incentives for 2016

Businesses are incentivized to install energy-saving equipment with cash payments, based on peak demand (kW) and annual energy (kWh and therm) savings achieved.
2016 Incentives Rates
Basic Lighting $0.03 / kWh Targeted Lighting $0.08 / kWh
Basic Non-Lighting $0.08 / kWh Targeted Non-Lighting $0.15 / kWh
Natural Gas $1.00 / therm Peak Demand $150 / kW
The 2016 program opens January 1, 2016. Applications are accepted until December 31, 2016 or until all of the Utility Administrator's customized incentive funds are committed.


  • You must be a PG&E customer and pay the Public Purpose Program (PPP) charge on your electric and/or natural gas bill.
  • You must submit a project application.
  • Project applications must demonstrate energy savings that earn an incentive of at least $2,000 to be considered for program eligibility.
  • PG&E must inspect and approve the project prior to the removal of the existing equipment/systems and prior to the ordering of the installation of new equipment/systems.
  • PG&E finalizes the incentive amounts after completing project approval. The actual incentive amount may vary from the submitted amount.
  • California Public Utilities code states that all customers must certify compliance with applicable permitting and licensing requirements via the Incentive Recipient Certification Form.
  • For projects that include HVAC replacement measures, the licensed contractor installing or overseeing the installation of the HVAC measure must also certify compliance via the Contractor Certification Form.

Customized Incentives – Demand Response

PG&E also offers technology incentives for the installation of equipment or control software that provide Demand Response. Businesses that install and utilize demand response equipment are rewarded with incentives based on the amount of peak load reduction they are able to deliver.

Some Examples of Eligible Measures

  • Interior and Exterior Lighting retrofits
  • Chiller replacements
  • Variable-Speed Drive installations
  • Boiler replacements
  • See Section 1 of the Statewide Customized Retrofit Offering Manual for more examples

Total incentive payments are based on actual reduction in energy usage. Customers and/or their consultants may sponsor projects under this approach. Be sure to contact PG&E early in the process and before you start your project, so that we can help you identify the appropriate application forms, confirm your eligibility, offer advice on the technical aspects of your application, generally, and walk you through the process.

How To Apply

  • Fill out the Customized Application Form (PDF, 5.5 MB)
  • Email or mail the form to your PG&E representative or to the address on the application.

Statewide Customized Offering Manual


For more information, contact your PG&E representative at 1-800-468-4743 or email the Business Customer Service Center. We encourage you to contact PG&E before submitting your application and other required documentation.

Energy Efficiency Financing

Fund your energy efficiency retrofits using PG&E’s Energy Efficiency Financing program. Commercial customers may borrow up to $100,000, and government agencies may borrow up to $250,000 to perform lighting, HVAC, refrigeration and other retrofits – with 0% interest loans repaid through your utility bill!
Learn More »