What Time-Varying Pricing Means for Large Agriculture. select to view the small and medium business page select to view the Commercial and Industrial page select to view the Small and Medium Agriculture page

Large Agriculture

You are considered a large agriculture customer if you are currently on any agriculture rate from PG&E, and have used more than 200 kW per month for 3 consecutive months in the last 12 months.

You can find the monthly kW usage on your bill next to your Demand Charge. If you don’t have a Demand Charge, then you are under 200 kW per month.

Transition Schedule

  • February 2011

    Beginning February 2011, Large Agriculture customers automatically transitioned to Peak Day Pricing. Customers have the ability to opt out of Peak Day Pricing by choosing an alternative time-of-use rate plan.

Peak Day Pricing

Peak Day Pricing is an optional program where businesses agree to reduce energy usage on a few days throughout the year when demand is highest—between 9 and 15 "event days" annually. A higher rate is charged during peak times on event days.

In return, between May 1 and October 31, businesses receive credits for their electricity use outside of Peak Day Pricing event hours.

Learn more about Peak Day Pricing.

Customers who participate in Direct Access or net metering are not eligible for Peak Day Pricing. Additional exceptions apply.

Customers are eligible to participate in Peak Day Pricing and a qualifying Demand Response program. Download (PDF) the Dual Participation fact sheet to learn more.

Time-of-Use Rates

Large Agriculture customers have the ability to opt out of Peak Day Pricing by choosing an alternative time-of-use rate plan.

Instead of a single flat rate for energy use, time-of-use rates are higher when electric demand is higher. Higher demand periods are typically weekdays May through October, noon to 6 p.m. In return, time-of-use rates are lower at all other times.

Learn more about time-of-use rates.

Customer Success Stories

See how Agriculture customers are benefiting from Peak Day Pricing.

American Growers Cooling – Peak Day Pricing (PDF)
Sun Valley Rice – Peak Day Pricing (PDF)

Bill-Lowering Tools

Take advantage of these easy-to-use, online energy management tools to help save energy and money—and improve your bottom line.

My Energy Rate Analysis


Business Energy Checkup


  • Business Energy Checkup

    Conduct a free online assessment, and easily find and implement energy- and money-saving ideas that are right for your business.

Energy Efficiency Financing


  • Energy Efficiency Financing

    Get a 0% interest loan that can be used to repair or upgrade old or energy-inefficient equipment.

Need Help?

Personalized Assistance


  • Personalized Assistance

    Please contact us with any questions about new rates, energy assessments or any other programs.

    Business Customers:
    1-800-987-4923

    Agricultural Customers:
    1-877-311-FARM
    1-877-311-3276


    Or email us at
    timevaryingpricing@pge.com

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