PG&E Solar Schools Program Partner to Be Featured in New Environmental Education Advertising Campaing Students and teacher from Oakland’s E.C. Reems Academy join effort to enhance global warming education
Release Date: May 15, 2008
Contact: PG&E External Communications (415) 973-5930
Pacific Gas and Electric Company’s Solar Schools Program partner, the Ernestine C. Reems Academy of Technology & Arts, will be featured as part of the utility’s ongoing environmental education print campaign entitled, We Can Do This. With its debut this month, the new ad on solar power education highlights how PG&E customers can partner with the utility to help fight global warming and protect the environment for future generations.
Other ads in the We Can Do This campaign series include PG&E’s discounted energy-saving Compact Fluorescent Lamps (CFLs) and the utility’s free, online energy management tool, the SmartEnergy™ Analizer.
“PG&E is committed to the fight against global warming and to partnering with our customers to provide them with free or low-cost tools and information that will not only help them save money on their energy bills, but help combat the threat of global warming,” said Wil Hardee, director of government relations in the East Bay for PG&E.
The E.C. Reems Academy, which has been a member of PG&E’s Solar Schools Program since December 2006, participates in PG&E’s energy education programs. The Academy also had solar tubing installed by PG&E in the spring of 2007 to provide additional energy-efficient lighting and to help reduce energy costs.
E.C. Reems Academy instructor Sondra Williams and students are featured in the PG&E We Can Do This solar power ad, which depicts an energetic classroom setting where students are learning how solar energy is generated. The photo shoot for the ad, which involved months of planning by PG&E, took place in December of last year and provided a valuable behind-the-scenes learning experience for the students.
“PG&E has been a wonderful partner with our school, not only through the Solar Schools Program, but also by including the Academy in its solar power education advertising campaign,” said Lisa Blair, principal of the E.C. Reems Academy. “PG&E has provided a new sense of being and understanding for our students by featuring us in this campaign in addition to opening up a portal of knowledge that was previously foreign to them.”
The PG&E solar power education ad will appear in weekly print publications throughout the utility’s service territory as part of PG&E’s ongoing effort to collaborate with its residential customers on methods for saving money and reducing energy use while fighting global warming.
Pacific Gas and Electric Company, a subsidiary of PG&E Corporation, is one of the largest combined natural gas and electric utilities in the United States. Based in San Francisco, with 20,000 employees, the company delivers some of the nation’s cleanest energy to 15 million people in northern and central California. For more information, visit www.pge.com/about/.